Today if you want to have your website well ranked in the search engines you may follow some rules, know as SEO, Search Engine Optimization. In this tutorial you can see some of the inbound optimizations you should make in your websites. |
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1 – Keywords: This is the first aspect to optimize. If you want to make a new website you need to choose the master keywords, based in the sites theme. You should not choose very competitive keywords, it will be harder to get a good place on the search engines. There is a great tool to find the best keywords : http://www.goodkeywords.com . |
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2 – Domain Name: Create a rich domain name, it should have all the top keywords of your website. This is a important step to have your site well ranked in the main search engines. |
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3- Title: The title must be rich in keywords, you should avoid words like “and”. We recommend not repeating keywords, if you do so, your website could be penalized, because many search engines will see it as SPAM. The keywords may be divided by “ | “ and not commas or something else. |
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4 – Header H1 TAG: This TAG should be the first text in your website and contain only the master keyword of your website. If you follow this rule, it will be the first text crawled by the search engines. |
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5 – Header H2 TAG: It should be placed next to the H1 TAG and contain the second keyword. |
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6 – Keyword TAG: This TAG is not really important as it looks, but use it! Place all your keywords here, separated by commas ( , ). |
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7 – Body of the page: In the body of the page your keywords have to appear, otherwise your site will be penalized by the search engines. Some webmasters think that if you underline, bold or write it in italic will help getting a good rank. |
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8 – Images: In your images use at least once a ALT comment, this comment should contain your keywords. |
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9 – Links: Create a links page and try to exchange links with another webmasters. |
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10 – Add your site: Add your site to the top search engine, Google, Msn, Live, Yahoo, and add it to Dmoz Directory. Buy keywords in PPC and advertising websites, read our Best Advertising Programs article. |
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